The Nihilent Technologies SightN2™ for Digital Marketing solution helps you market more powerfully and profitably through improved discovery, insights and decision-making to maximize engagement via channel and campaign optimization. It gives marketers breakthrough insights and simplified decision making tools to improve marketing performance. Marketing analysts, managers and agencies can have access to the previously out-of-reach cross-channel insights and powerful, easy-to-use dashboards they need to take strategic action for high impact digital marketing.
SightN2 for Digital Marketing automates data integration via pre-built interfaces from a variety of online marketing solutions, such as WebTrends, Atlas, ExactTarget, Dynamics CRM and more. The solution feeds data from all of these sources into a unified Marketing Data Warehouse built on industry best practices. In addition, SightN2 for Digital Marketing provides out of the box analytical dashboards for marketers to gain insights into effectiveness of multichannel campaigns, customer engagement and conversion.
By leveraging Microsoft’s powerful Business Intelligence and Digital Marketing platforms integrated with leading online marketing tools and services, SightN2 for Digital Marketing enables marketers to:
- Optimize channel and campaign spend
- Build a platform for content personalization based on historical visitor behaviors
- Enhance 1 on 1 visitor experience and engagement across channels
- Create and evolve datadriven marketing strategies to maximize ROI
SightN2 for Digital Marketing Solution Brief
Customer Story: Polaris Industries - Vehicle Manufaturer Propels Customer Engagement with Digital Marketing Solutions